(* GREAT is "the UK government's most ambitious international promotional campaign, uniting the efforts of the public and private sector to generate jobs and growth for Britain and Northern Ireland".)
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Two days later an announcement came from the Department of Digital, Culture, Media and Sport. The Union flag is now to be flown from government buildings every day "unless another flag is being flown" rather than just on special days. They told us exactly why, in case we had any doubt (spot the difference).The Culture Secretary said: "The Union flag unites us as a nation and people rightly expect it to be flown above UK Government buildings. This guidance will ensure that happens every day, unless another flag is being flown, as a proud reminder of our history and the ties that bind us."
The Housing Secretary said "Our nation’s flag is a symbol of liberty, unity and freedom that creates a shared sense of civic pride. People rightly expect to see the Union Flag flying high on civic and Government buildings up and down the country, as a sign of our local and national identity."
The people expect this, apparently, and they are right to do so. Pretty heavy stuff, and there's more to come. There is also a dense paragraph laying out rules for flying more than one flag at once, which manages both to give the Middlesex county flag and the Scottish saltire equal status and to suggest that the EU flag needn't ever be flown, even if - say - the Council president Charles Michel is visiting.
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That afternoon along came John Hayes (Conservative MP for South Holland and the Deepings in Lincolnshire) to explain it all on Radio 4's PM programme (available for 19 days as I write - the item begins at around 16 minutes and the interview around 19 minutes).Hayes told the host, Evan Davis: "We had a meeting with the Common Sense Group of Conservative MPs, with Oliver Dowden, and asked for exactly this… You know, people would look at government buildings and think, why on earth aren't they flying the flag?"
Davis asked whether he was really convinced that "people" noticed that, but Hayes was in full flow: "I think we just don't fly our flag enough actually. If you go to other countries, to the capitals of other countries - not that we can do that at the moment of course - if you went to the capitals of other countries, around the heart of those capitals, particularly on government buildings, you routinely see the flag of that country flying." [slight logical leap] "So it does seem to be something that unifies the country, that brings us together, that allows us to share in our national pride. What's wrong with that?"
Davis pushed again: "I guess I'm interested in why we're doing this now. 'Cause there is an interpretation that there's a little bit of politics in this, as opposed to just national unity and a bit of patriotism. Which is, you know there are lots of people who are less into the flag waving than you are Sir John and that this is really designed to put Labour on the back foot and to make it an argument in which Keir Starmer's forced to kind of say 'we support flying the flag' or to say 'this is a silly thing', and that it's really about creating an argument in a culture war that we don't need to have."
A gift to Hayes! "So you're suggesting - I just want to be clear about the question - you're suggesting that Labour aren't as patriotic, Labour aren't as proud of their country. That's quite a bold charge."
"No…" protested Davis, "I'm suggesting that they don't measure their patriotism as much around the flag as you do and that that is why - there's definitely a difference in flag values, isn't there? - …there are many people reacting to this very badly on social media for example, you can find people saying this is just a distraction, it's game-playing, it's kind of forcing it on people when it doesn't need… and I'm just trying to work out whether there's a bit of politics as well as your desire to see the flag flying more."
"Patriotism, you could argue, is a political thing, so you're right of course," admitted Hayes. "If you don't share my faith in the nation then you perhaps wouldn't take such a clear view about it. But totems and emblems matter, don't they? In every civilisation and every society. Totems and emblems, being symbols of unity matter. And so flying the flag is of course an aesthetic thing, but it's more than that. It's what it says about us as a people, and it is unifying, and it is a matter of pride and purpose, and I see that as a positive thing. It's interesting isn't it? In my lifetime, many more people display flags in their own homes, display flags outside the home, in the home. I think that's probably a good thing, not a bad thing."
Davis hadn't finished: "But Margaret Thatcher never did this, Margaret Thatcher never felt it necessary to kind of spell it out this way, did she? But she was a patriot wasn't she? She was as patriotic as anybody."
"She was indeed," but now Hayes was repeating himself.
"Just finally," Davis was winding up. "Around that issue of unifying, one wonders whether, in the press release, likening the saltire, the Scottish flag, to the Middlesex county flag and saying local flags can hang alongside... I wonder whether that will unify the people of Scotland in the way you intend."
Hayes was running out of energy: "We've just all completed our census haven't we? And I'm proud to be English and British, and I know many Scots feel exactly the same, Scottish and British… So I do think there's a desire for this, we want to illustrate our pride in locality and our pride in nation. And what a good thing that is."
Since Keir Starmer won't say it, may I suggest "this is a silly thing", and that "it's really about creating an argument in a culture war that we don't need to have". It's being set up as a test of patriotism, a test of legitimacy. Rejecting it "rightly" as invalid and unacceptable might mean I've failed the test in Conservative eyes, but I won't take "it is unifying, and it is a matter of pride and purpose" as an order.
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There's no flag on Mr Hunt's website, he pointed out, nothing on the constituency website, or Hunt's election manifesto, or the Ipswich Conservatives' site, or Hunt's Facebook page, or indeed the Ipswich Conservative headquarters.
With God on our side